Before Gandhi Jayanti, Rohit Sharma and Virat Kohli sent out a message titled “Swachhata Hi Sewa.”

Swachh Bharat Abhiyan: Virat Kohli, Shardul Thakur, Shubman Gill, Ishan Kishan, and Rohit Sharma urged people to take part in the campaign in a video message.

Rohit Sharma, Virat Kohli's 'Swachhata Hi Sewa' message ahead of Gandhi  Jayanti | Latest News India

Up to five Indian cricketers, including Rohit Sharma, the team captain, and Virat Kohli, will take part in a cleanup effort on Saturday as part of the Swachh Bharat Abhiyan (Clean India Mission), which was called for by Prime Minister Narendra Modi as part of the “Ek Tareekh, Ek Ghanta, Ek Saath” campaign for cleanliness.

Anurag Thakur, a Union minister, sent a video message in which Rohit Sharma, Virat Kohli, Shubman Gill, Ishan Kishan, and Shardul Thakur encouraged people to take part in the cleaning drive because they would be doing the same.

Accepting the vision of PM @narendramodi: A Clean India is Everyone’s Responsibility. On October 1st at 10 AM, join us as we showcase Men in Blue’s unwavering dream. Visit, upload a photo with the hashtag #SwachhBharat, and celebrate our commitment to making India cleaner and more proud of itself. The Union minister posted, “Jai Hind!,” on social media platform ‘X’.

Ek Tareekh Ek Ghanta Ek Saath Latest News, Photos, Videos on Ek Tareekh Ek  Ghanta Ek Saath - News Nation

While this was going on, JP Nadda, the leader of the Bharatiya Janata Party, and Meenakashi Lekhi, the union’s state minister for culture, took part in a cleaning campaign in New Delhi.

Senior BJP leader Ravi Shankar Prasad participated in the ‘Swachhata Hi Seva’ campaign’s cleanliness effort in Patna.

In one of the posts by Pm Narendra Modi, he said, Today as the nation focuses on Swachhata, Ankit Baiyanpuria and I did the same! Beyond just cleanliness, we blended fitness and well-being also into the mix. It is all about the Swachh and Swasth Bharat Vibe! See the post below:

Swachh Bharat is a shared responsibility, and every effort matters, Modi said in a tweet urging people to participate in the campaign.

Earlier, during the 105th episode of Mann ki Baat, Modi said that a significant event focusing on cleanliness would be held on October 1 at 10 am on Sunday. You should spare some time to participate in this effort for cleaning. You can participate in this initiative to keep public spaces clean on your street, in your neighborhood, at a park, river, lake, or anywhere else.

“We gather on October 1st at 10 AM for an important cleanliness drive. Every effort contributes in creating a Swachh Bharat, which is a shared responsibility. Join this admirable effort to bring about a greener future,” the PM wrote on X.

Campaign “Ek Tareekh, Ek Ghanta, Ek Saath” The “Ek Tareekh, Ek Ghanta, Ek Saath” campaign is a massive cleanup effort to commemorate Gandhi Jayanti. The ‘Swachhata Pakhwada- Swachhata Hi Seva’ campaign, which will take place in 2023, is being prepared for by this project.

Every town, gram panchayat, and area of the government like the railroads, civil aviation, and public institutions would support community-led cleanliness initiatives.

To assist groups in hosting various events, a dedicated portal has been created. This portal will also invite residents and influential persons to become swachhata ambassadors and take part in this grassroots effort.

To indicate their presence, people can take images and post them to the web. On October 2, 2014, the Swachh Bharat Mission was established with the goal of eliminating open defecation and providing access to sanitation for all citizens.

Swachh Bharat Mission-Urban 2.0 was introduced by Modi earlier in 2021 with the goal of making all Indian cities “Garbage Free” and “Water Secure.”


The five-year Swachh Bharat Mission (SBM-U) 2.0 initiative was launched on October 1, 2021, with the goal of achieving garbage-free status for all cities through 100% source segregation, door-to-door collection, scientific management of all waste fractions, and safe disposal in landfills. Additionally, all former dumpsites have to be cleaned up and turned into green spaces.

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